Back in the old days paper boys stood on street corners and shouted out headlines to get the attention of passersby. Today more people read headlines on television screens or computer screens. And of course we spend more time reading lots of things on computer screens. Like emails. Countless emails flood our inboxes every day. And how do we sort through them?

Well one way is the subject lines. They are the headlines of the mini newspapers that are the emails. And yet, as ubiquitous as email has become, there is so little attention paid to writing it by so many. With familiarity comes contempt I suppose. So if you want to make a bigger impact with just a little effort, start with your email subject line. Make it stand out, attract the reader, inform, inspire, call them to action. 

Make them want to read all about it.